850,000 people. No independent digital morning show. The conversation is wide open.
The 5th largest city in Canada has no independent, digital-native morning show. The legacy players are paywalled, nationalized, or collapsing.
Digital content locked behind a subscription wall. Not a morning show format. No local broadcast element.
Sold by Postmedia in 2024 to a former PC cabinet minister. Metered paywall. Credibility questions around political ownership. Print-first model with limited digital reach.
Strong but national. Local coverage is a window inside a federal broadcaster. Not community-owned.
Bell Media property. National format with local inserts. Corporate decision-making from Toronto.
680 CJOB has been Winnipeg's morning conversation for decades. Its parent company is fighting for survival. When it goes quiet — or gets gutted in restructuring — there is no independent, digital-native morning show ready to fill the void. Until now.
We're building something that didn't exist before — a combination of AI-driven local correspondents, human editorial oversight, and public data to deliver local morning media that's factual, entertaining, and genuinely useful.
Every story starts with real, verified public data — council agendas, building permits, crime stats, transit updates, sports scores. Open data portals and official government sources are the foundation. Not opinions. Not rumours. Data.
Our local AI correspondents — like Rosie Fontaine on City Hall and Kaitlyn Fehr on sports — transform public data into readable, engaging stories. They're characters with personalities built to make local news feel like a conversation, not a wire feed.
Every story is reviewed by a human moderator before it publishes. AI is powerful but imperfect — it can hallucinate details or misinterpret data. Our editorial layer catches errors and ensures factual accuracy before anything goes live.
We use factual public information to create stories delivered by our local AI correspondents. We recognize that AI can sometimes generate inaccuracies or misinterpret data. That's why every story is reviewed by a human moderator to ensure factual correctness before publication. If you ever find something incorrect, please let us know — we'll correct it immediately. We believe this combination of AI efficiency and human accountability is the future of local media, and we're committed to getting it right.
You're not starting from scratch. You're stepping into a fully built broadcast and digital infrastructure on the Mornings in the Lab Live Network.
Your own segment on the MiTL Live Network. Keith & Jon keep the seat warm until you're ready. Daily broadcast, live audience, real conversation.
Morning briefing delivered to inboxes across Winnipeg. Sponsor slots built in. The newsletter is where the real revenue lives.
Rosie Fontaine covers City Hall. Kaitlyn Fehr covers Jets and Blue Bombers. They publish daily to The Desk — your newsroom.
Council votes, building permits, 311 data, transit updates, crime stats — all pulled from Winnipeg's open data portal. Content that writes itself.
Your content lives on desk.mornings.live, connected to the broader MiTL network. SEO, syndication, and audience from day one.
Display ads, newsletter sponsorships, segment sponsorships, classifieds — all the revenue pipes are built. You fill them with local advertisers.
This is what your market looks like on The Desk. Daily civic and sports coverage. Real correspondents. Real data. Already publishing.
Six revenue streams. All built into the platform. You bring the local relationships — the infrastructure does the rest.
Daily morning briefing with 1-2 sponsor slots. At 5,000 subscribers and $25 CPM, that's $5,000/month. At 15,000 subs, it's $31,500/month. This is the biggest revenue driver.
"This Winnipeg Morning Wire brought to you by [Local Business]." 2-4 sellable segments per show at $400-$600/week each. $3,400-$10,300/month.
CPM-based display ads on your Desk page. Premium local content commands $15-$20 CPM in the Canadian market. $1,100-$5,000/month.
Election night coverage sponsors. Playoff sponsors. Festival partners. $500-$3,000/month prorated across 4-6 events per year.
"Desk Insider" tier with deep data, early access, and exclusive analysis. 2-5% conversion at $8/month. Grows over time.
Local business directory, job board, real estate listings. $50-$200/listing. Steady secondary income.
No monthly fees. No cash out the door while you're building. We only make money when you make money.
You keep 75%. The network takes 25%.
One-time $3,000 setup fee. Then zero monthly overhead — ever. You keep 75 cents of every dollar you earn. The network's 25% covers all platform infrastructure, AI correspondents, data pipelines, distribution, and ongoing support.
The setup fee covers: Market build-out, correspondent configuration for your city, data pipeline setup, newsletter infrastructure, onboarding, and launch support. It's a one-time cost — after that, the only thing you pay is the 25% revenue share on what you actually earn.
Village Media operates 26 local news communities across Canada with 172 staff (103 journalists). Revenue: well over $10M USD with 15% profit margins. Growing 20% year-over-year. No debt. No outside investors. They proved the local digital model works in Canada.
Village Media needs 2+ journalists per market. MiTL uses AI correspondents for daily civic and sports coverage, with you as the local voice, relationship builder, and ad seller. Lower cost, faster launch, same community impact.
The biggest local content event of the year. Candidate profiles, debate coverage, ward-by-ward analysis, election night live results. Whoever owns the morning conversation during election season owns the market.
850,000 people are waking up tomorrow morning with nowhere to go for an independent, local morning conversation. Be the person who changes that.
Apply to Own This Market →$3,000 one-time setup · No monthly fees · 75/25 revenue share · Exclusive territory